Alan Glen - Former GM cargo services, and Cargo iQ board member
Cathay Pacific is proud to be a long-time member of Cargo iQ. This vital industry group has representatives from airlines, forwarders and now GHAs on the board. It’s a powerful mix of people to get round a table to agree to how processes work.
At Cathay Cargo, every shipment we carry is logged into Cargo iQ. Even if the forwarder is not a member we still follow the process. We use the data to prepare an internal scorecard measuring our own performance. Additionally, we also want to be able to track performance of our GHAs.
Since Cargo2000 was set up, the industry has been gathering a lot of data – that’s tens of millions of transactions. The group has started an initiative to combine this data analysis. We will be able to, for example, find out the average performance between Shanghai and Heathrow direct or via any intermediate point. If I were a forwarder, I would be able see which routing is quicker and which airline performs best.
Another initiative we are looking at is piece level tracking. This will be great for small forwarders because they only see one end of the consignment. When enacted they will be able to see performance from door to door, and this will enable shippers to also see the end to end performance.
It is the one place that can tell its members how long each shipment takes. It’s enabled us to smash the myth that air cargo takes six to seven days end to end.