In terms of our brand and marketing strength, we are relaunching our brand this year to raise visibility about our capabilities. The first step will be a new-look website, which we hope customers will find more intuitive – and we'll keep adding new applications that are directly relevant to our customers. Essentially, we’re aiming for a one-stop shop with booking and servicing capabilities. On the marketing side, we’ll target certain areas of the industry for promotional campaigns, particularly pharmaceuticals and electronics. We will ensure our global teams rebuild our operations and network with the goal of becoming the world’s most customer-centric air cargo service brand.
For customer solutions and service excellence, in addition to relaunching the solutions mentioned above we are also looking at developing an express product that will enhance our ability to move small shipments around the world. We are continuing to grow our e-commerce tonnages with global industry players who will benefit from Hong Kong's infrastructure and logistical e-commerce capabilities. We are also introducing more data-rich dashboards to help us make better internal decisions around solution development, priorities and investments.
In terms of future fleet and network, we’re continuing to evaluate opportunities for mainline freighter growth in the decade ahead to grow our network reach, capacity, and ensure future relevance to our Hong Kong and global customers. The immediate focus on network will be in restoring our existing one, which will increase the cargo uplift on key trade lanes to and through Hong Kong. We intend to return to more than 80 per cent of our pre-COVID capacity by the end of this year.
There are big things coming in digitalisation and automation. We are continuing to roll out dashboards using information from our integrated operational data warehouse. These intelligent tools provide critical insight and enable us to deliver better business decisions and services using real customer data. There are also major projects around delivering the technology of Salesforce automation, web-based checklists and digitalised processes, and we are automating case management around cargo claims and various shipment approval processes among several other significant initiatives.