Cathay Cargo took its messaging about digitalisation and sustainability out on the road to demonstrate its ‘We Know How’ brand credentials with contributions as panellists at the Cargo Tech Summit, held in Brussels this past September. The event, hosted by leading trade publication Air Cargo Next, brought together experts from across the air-cargo industry, including Cathay Cargo’s own Head of Cargo Global Partnerships Chris Bowden and Head of Cargo Digital Ingrid Lee, to talk about sustainability and global digital standards.
For Cathay Cargo, participating at these events serves two purposes. One is to outline its own initiatives directly to the industry – the second is to learn from the experiences of others, and to make contact with possible partners. ‘It was good to hear more of a European perspective at an event with so many airlines, trade bodies and start-up solution vendors,’ says Lee. ‘One of my co-panellists was from FIATA (International Federation of Freight Forwarder Associations), who looked after both the sea freight side of the logistics business for providers across 150 countries, so it was interesting to learn more about shared issues and approaches to industry standards across these modes.’