One of Hong Kong’s exhibition stalwarts made its return to Hong Kong in September after online editions during the pandemic and a temporary relocation to Bangkok. Asia Fruit Logistica, one the world’s biggest fresh produce and perishables showcases, was held at Asia World Expo near Hong Kong International Airport for the first time since 2019, and it hosted a record-breaking number of exhibitors and visitors.
Among the 700 exhibitors, Cathay Cargo took a stand for the first time to demonstrate its cold chain capabilities, in particular the temperature-sensitive Cathay Fresh specialist solution and the next-generation tracking tool Ultra Track. The fuselage-shaped booth mimicked the interior of the main deck of Cathay Cargo’s Boeing 747 freighters. Screens showed details on Cathay Fresh and live multi-dimensional readings from shipments using the next-generation tracking solution to the show’s 13,000 buyers and trade visitors.