10 years of the Three Cs
News of Zhengzhou’s development and Air Hong Kong adding Chengdu to its network would have come as little surprise to Cathay Pacific’s former General Manager Cargo Sales and Marketing (and subsequent Director Cargo) James Woodrow.
In 2012, and on the back of tough trading conditions, eyes were turning to the manufacturing boom on the Chinese Mainland, especially in high-end electronic consumer goods.
Writing in Cargo Clan in 2012, Woodrow said: ‘Given the uncertainty in global markets… the only light at the end of the tunnel is a number of exciting new product launches coming up soon in the high-tech/electronics sector.’
This was particularly the case with the opening of a new Foxconn plant in Zhengzhou, which was due to employ 120,000 people. One of its key products led to it acquiring its local name – iPhone City. Other Foxconn developments in the region were expected to employ 300,000 people overall.
One of Cathay Cargo’s strategies for 2012 was to develop new markets in the Three Cs. ‘Cathay Pacific are trailblazing to these new destinations that will be the trading and logistics hubs of central and western China,’ Woodrow added. ‘These are the areas where major brands such as HP, Dell and Lenovo have moved their production. Cathay Pacific has to follow the cargo.’
Charter flights to Chongqing had started in 2011. By the start of 2012, this had transformed into four scheduled flights a week, with three freighter services to Chengdu, with the final C being linked up with a twice-weekly service from Zhengzhou.
‘Our intention is to ramp up, as demand increases, to six flights per week from each location so that we can offer a seamless connection for each day’s production from Chongqing, Chengdu and Zhengzhou,’ added Woodrow. ‘We can connect the Three Cs with all parts of the world.’
Ten years on, that’s one strategy that remains in place.