Special solutions will crest the e-commerce peak
Siddhant Iyer, Head of Cargo Markets and Customer Solutions
08 Oct 2024

After a summer without its customary lull we are starting to enter the seasonal peak period, and we expect the market to be robust. As has been the case this year, this is led by the continuing growth in e-commerce, but also, I’m happy to report an increase in tonnages for our special shipment solutions. 

Our solutions for shipments that require special handling continue to be a focus of investment for us, and a key differentiator in the market. We are progressively refreshing these solutions to ensure we are meeting our customers’ requirements, adding assurance, quality and visibility. These solutions for time, temperature and handling-sensitive shipments are backed by industry accreditations, and I’m delighted that Cathay Cargo has become the first airline to be recertified for three of IATA’s CEIV accreditations – CEIV Pharma, CEIV Fresh and CEIV Live Animals – simultaneously, giving us the full set with CEIV Lithium Batteries, which we were awarded last year.  

So far in 2024, we have refreshed our Cathay Expert solution for out-of-gauge, super heavy or fragile shipments, which has seen new business and double-digit tonnage growth, while this month saw the refresh of Cathay Courier, bringing piece-level tracking for small and urgent shipments. You can learn more about how digitalisation and dedicated handling is bringing additional flexibility and visibility to Cathay Courier, making it ideal for a widening customer base, from SMEs all the way to bespoke e-commerce shippers. 

Next on the refresh production line is Cathay Fresh, which we will ensure is updated to meet the requirements of our perishables shippers and forwarders. Alongside the Cathay Cargo Terminal, we took the Cathay Fresh message out on the road to the recent Asia Fruit Logistica trade show in Hong Kong, where our stand focused on our cool-chain expertise and visibility through our next-generation Ultra Track service. 

This is good timing for Cathay Fresh because we can anticipate an uptick in bookings during the peak season bringing in ever-popular soft fruits and cherries to Asia from South America via our interline network and from South West Pacific for the Christmas and Chinese New Year celebrations. But even as more of our passenger capacity returns, and with up to 100 freighters a week over the peak period, I’d still advise you to book early to make sure you’re on board. 

Cookies settings


Essential cookies are necessary for the website to function and cannot be switched off. They are usually only set in response to service requests, such as setting your privacy preferences, logging in, or filling in forms. You can set your browser to block or alert you about these cookies, but then some parts of our site will not work. These cookies do not store any personally identifiable information.

Experience & personalization cookies

These cookies enable our website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies, some of the content in our website will not be customised for you.

Advertising cookies

Advertising cookies collect information about the browsing habits associated with your device and deliver targeted ads. They are also used by third parties providing their services on this website. Third parties provide these services in return for recognising that you have visited a certain website.

Measurement & analytics cookies

We use analytic cookies to analyse how our visitors use our website. This allows us to provide a high quality experience by customising our offerings and identifying and fixing any issues that arise. We may also use these cookies to highlight articles or site services that we think may interest you, based on your usage of the website.

Feedback