Digital Innovations
Ultra Track
Ultra Track was introduced as a key part of Cathay Cargo's Vaccine Solution. This multi-dimensional tracking product is ideal for pharmaceutical, perishable and other vulnerable shipments. Ultra Track is Cathay Cargo's first IoT (internet of things) application and uses low-energy Bluetooth tags and readers to enable customers to monitor shipments in near real-time through the airport-to-airport leg of the shipment journey.
Click & Ship
In 2021, Cathay Cargo unveiled its digital cargo-booking platform, Click & Ship, which now accepts bookings either via the cathaycargo.com website or via API links to agent booking platforms. It allows customers to view prices and available capacity, and book shipments with instant confirmation through an intuitive booking interface – as well as access a full overview of pricing, scheduling and flight availability, all on a single page.
Cargo iQ
In 2022, Cathay Cargo became one of the first carriers to pioneer two milestones in the Cargo iQ Master Operating Plan. The new milestones, FOW (freight out of warehouse control) and FIW (freight into warehouse control), bring greater transparency to the overall shipment journey and better measurement of ground-handling performance, for imports and exports at air waybill level.
e-freight services
Cathay Pacific is committed to helping the International Air Transport Association (IATA) reach its goal of implementing e-freight worldwide. From 1 January 2011, the airline switched to 100 per cent electronic air waybills (e-AWB) in the Hong Kong market and as of the end of 2022 has completed the full roll-out of e-AWB to all Cathay Pacific ports. According to IATA e-AWB’s monthly report, the penetration percentage as of 2021 is over 95 per cent (for Cathay Cargo).
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Industry and customer recognition
Cathay Cargo is proud to be recognised by its customers and the wider air-cargo industry for its service, reliability and innovation. Among its recent awards, Cathay Cargo has been named Cargo Operator of the Year in Air Transport World’s (ATW) 51st annual Airline Industry Achievement Awards.
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Our brand values
We Know How to take care of your cargo, from fragile pieces of art to temperature-sensitive vaccines. Our brand values can also be encapsulated in three terms: thoughtful, progressive and can-do.
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Sustainable approach in Cathay Cargo
We’re joining forces with leaders in corporate climate action to cut down carbon emissions and reduce our impact on the environment.