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Our brand values

We Know How

Our brand message We Know How conveys our expertise, experience and relentless dedication to customer service. We Know How to take care of your cargo, from fragile pieces of art to temperature-sensitive vaccines.

  1. Thoughtful

    We respect and care for every piece of cargo, treating each as if they were our own valuables.

    We go the extra mile to listen to our customers and tailor solutions to meet their individual needs.

  2. Progressive

    Inspired by our dynamic Hong Kong home and the greater Asia-Pacific region, we bring modern, forward-thinking ideas to our customers. We use innovative technologies across our operations
    to enhance the end-to-end customer experience.

  3. Can-do

    We inspire confidence and trust by solving problems with positivity and determination.

Our differentiators

  1. Our people

    Our pilots, agents and ground personnel are experts at delivering cargo that matters to the world. However unique a shipment may be, we will always find a solution to ensure each item arrives on time and in pristine condition. Our people always go above and beyond, dedicating themselves to introducing new solutions to enhance our end-to-end customer experience.

  2. Reliable experience

    Our experience is our supporting foundation, which helps us stand out in the market by substantiating our premium positioning and enabling our dedicated service to shine. From the reliability of our on-time arrivals to the delivery of products in their best condition, we are committed to becoming one of the world’s best air-cargo service brands.

Useful links

  1. Digital innovations

    Cathay Cargo continues to invest in digitalisation and data innovations as part of its brand ambition to become the world's best air-cargo carrier.

    Learn more
  2. Sustainable approaches at Cathay Cargo

    Cathay Cargo is proud to be recognised by its customers and the wider air-cargo industry for its service, reliability and innovation. Among its recent awards, Cathay Cargo has been named Cargo Operator of the Year in Air Transport World’s (ATW) 51st annual Airline Industry Achievement Awards.

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  3. Industry and customer recognition

    Cathay Cargo is proud to be recognised by its customers and the wider air-cargo industry for its service, reliability and innovation. Among its recent awards, Cathay Cargo has been named Cargo Operator of the Year in Air Transport World’s (ATW) 51st annual Airline Industry Achievement Awards.

    Learn more

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